CASE STUDIES


Asset management: Enhancing Value and Performance for Property Owners

RED’s astute asset management of Village Pointe, an outstanding lifestyle center in Omaha, NE, has enabled this property to thrive – delivering year over year sales increases in the double digits – despite challenging times for other lifestyle properties across the country.

RED’s leasing expertise is a big part of the equation for Village Pointe, which landed the market’s only Sephora, Coach, Apple, Pandora and J. Crew. A smart strategy of adding in key retailers each year keeps the experience fresh and exciting for shoppers, and the property remains 98 percent leased today. More


Acquisitions: Proven Capabilities, Relationships Help RED Complete Timely Acquisitions

With strong access to both lending and capital partners, RED is an active acquirer of select retail and mixed-use properties in attractive markets. Building on its much-admired development history, RED now also deploys its well-honed set of property valuation, management and marketing skills to make strategic acquisitions that strengthen its portfolio. Three transactions completed in 2010 exemplify RED’s approach: Woodbury Lakes, Aspen Place, and Prescott Gateway.
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Development: CityScape Transforms Downtown Phoenix

RED stepped up to a company-defining challenge starting in 2005, when it entered discussions with the City of Phoenix regarding the empty, distressed core of the city’s emerging, new downtown. Framed by two, high-profile professional sports venues – the Arizona Diamondbacks’ home at Chase Field and US Airways Center, home of the Phoenix Suns – as well as the convention center, ASU’s 8,000-student downtown campus and more, were two surface lots and an uninviting, seldom-used public park.
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Public-Private Partnerships: RED Projects are Economic Engines for Lee’s Summit, MO

Lee's Summit, MO, an affluent community in suburban Kansas City, lacked appealing shopping and dining options for local residents. According to the Lee’s Summit Economic Development Council, the community was losing an estimated $2 million in sales tax leakage before RED delivered the game-changing, 750,000 square foot retail project – SummitWoods Crossing – in 2001. In 2009 RED met the overflow demand from SummitWoods Crossing with a second project for the city, Summit Fair, a 500,000 square foot, all-outdoor center anchored by two department stores.
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Asset Management Excellence 

Learn more about how RED heightens profitability and appeal.
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